Go-to-Market Analysis Project

Posted by Bill Sumerlin on Oct 5, 2023 in Our Services..., Problem Solving | 0 comments

A go-to-market (GTM) analysis project determines how to best optimize a company’s sales, profitability, and market share by refining its GTM strategy and channel selection. This analysis becomes essential when a company faces challenges in identifying the most effective sales and marketing channels. These channels encompass a diverse range, including direct avenues like field sales, online...